Question: 1 . Introduction to A / B Testing ( 1 5 Points ) Provide a brief overview of A / B testing and its importance

1. Introduction to A/B Testing (15 Points)
Provide a brief overview of A/B testing and its importance in marketing.
Discuss the main goals of A/B testing and how it can help brands make informed decisions.
Use at least two real-world examples (from your research) of successful A/B tests, explaining the changes tested and the outcomes.

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