Question: 1. Introduction to consumer buying behavior 2. How does consumer buying behaviour impact the marketing strategies? 3. Explain the 4 steps of consumer buying behaviour:

1. Introduction to consumer buying behavior

2. How does consumer buying behaviour impact the marketing strategies?

3. Explain the 4 steps of consumer buying behaviour:

Step 1: Market segmentation

Step 2: Market targeting

Step 3: Differentiation

Step 4: Positioning

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