______ 1. __________ is a permanent change in behavior caused by experience.

1. Memory
2. Learning
3. Consumption
4. Cognition

______ 2. A successful brand will oftentimes attempt to extend its reach in the market by capitalizing on an established brand name. This phenomenon is known as:

A. positive reinforcement

2. relative repetition
3. stimulus discrimination
4. stimulus generalization

______ 3. __________ is the process of injecting gaming elements into tasks that might otherwise be boring or routine.

A. Cognitive learning

2. Frequency marketing
3. Gamification
4. Classical conditioning

______ 4. In order for observational learning to take place, four conditions must be met. The first of these four conditions is:

1. attention
2. retention
3. production processes
4. motivation

_______ 5. With the passage of time, our memoriesas they relate to certain brands and product experiencessimply fade away. This phenomenon is known as:

A. interference

B. decay

C. remorse

D. salience