Question: 1. Is more creative advertising more effective than less creative advertising? Explain the dimensions of creativity described in the article by Reinartz and Saffert. What

1. Is more creative advertising more effective than less creative advertising? Explain the dimensions of creativity described in the article by Reinartz and Saffert. What aspects of creativity are most effective when combined in an advertising campaign?

2. Explain how emotions may influence the consumption experience, providing examples as discussed in the article Emotional Cues that Work Magic on Customers. How can marketers strategically use these emotional effects?

3. The article The New Science of Consumer Emotions the authors main thesis is emotional connections matter. Discuss what is meant by emotional connections and how they can explain successful and feeling marketing strategies.

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