1.________ is the primary method for measuring a newspaper's reach.

Select one:

a. Audience

b. Readership

c. Showings

d. Circulation

e. Market share

2.What form of newspaper advertising comes from individuals wanting to sell their personal goods?

Select one:

a. classified

b. display

c. supplements

d. gatefolds

e. co-op

3.Paid media buys take the forms of_______ and ________.

Select one:

a. share; impressions

b. space; time

c. circulation; impressions

d. ratings; share

e. reach; frequency

4.What form of newspaper advertising is the dominant form, can be any size, and can be placed anywhere in the newspaper except the editorial page?

Select one:

a. classified

b. display

c. supplement

d. gatefold

e. free-standing insert

5. IMC plans are ________.

Select one:

a. multiplatform only

b. multiplatform and multichannel only

c. multiplatform, multichannel, and multitargeted

d. multichannel and multitargeted only

e. multitargeted only