Question: 1. It is claimed that supply chains are essential a series of linked suppliers and customers; every customer is, in turn, a supplier to the

1. It is claimed that supply chains are essential a series of linked suppliers and customers; every customer is, in turn, a supplier to the next downstream organization, until the ultimate end-user. Explain. Use a diagram.

2. Discuss why it is difficult to justify CRM.

3. A supply chain is much more powerful in the Internet marketplace. Discuss how Internet technologies can be used to manage the supply chain.

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