1. Javier decides to implement a new software system that will increase customer loyalty. He claims that the result will be an increase in repeat purchases from customers. Is this benefit a top-line or bottom-line impact and why?

Top-line; because it will increase profits from repeat sales

Neither; this will increase market share

Both; this will increase profits and it will aid in the staffing process

Bottom-line; because it will increase profits from repeat sales

2. Which of these would be a bottom-line impact example?

Than the $50.8 billion it showed in 2014.

None correct

Company ABC showed that their revenue in 2015 topped its revenue in 2014

Company ABC showed in 2014 that their least sold was Product Y rather than Product Z

Company ABC showed bottom-line number of $40.9 million in 2015, which was smaller

3. Which of these answer choices is most likely to impact a business's bottom line? (Choose 2)

Create ad campaign to boost sales

Expand to new markets

Create new product to sell on market

Replace employees with technology

Implement a HRIS system

4. Which of these are NOT an organizational resource example?

Hardware

Coordination

Connectivity

Software

5. Which of these would be example of IT as a resource (not a capability)?

Use equipment to help set up meeting

Hardware

Provide work meetings with potential clients

Provide clientele with computer usage & networking

6. Jacob suggested a new inventory auditing system for the company he works at. Jacob's boss rejected his idea, and he informed Jacob that an inventory tracking system will not increase profitability of the company. Jacob believes his boss is wrong. Which of these options would be the best way to explain to his boss how an inventory system could improve the company overall?

Profitability won't increase, but the bottom-line impact will increase repeat sales

Profitability won't increase, but the bottom-line impact will increase sales

Profitability won't increase, but the bottom-line impact will reduce costs overall by making processes more efficient

Profitability increases directly

Profitability increases as company will be able to reach new markets with new products

7. McDonald's has been struggling with profits. Something needs to change. No one knows if the best option is impacting the bottom or top line. However, a worker comes up with an idea: Beat out competition by finding growth opportunities in the market, which will lead to increased sales. What line is this impacting?

Neither

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