$1.($Joann Fabrics$)!!$ is the company!!

$2.$Please come up with a research plan for one of the qualitative forms of research that I discussed in the video, obersvation, In depth interviews and focus group interviews, or other type of marketing research.

$3.$Explain the research in enough detail so that you can do it tomorrow.

$4.$ First, please come up with a couple of hypotheses $($here$,$ some specific marketing strategies, such as the type of interior store design changes that you might have for your brand. Or$,$ the ad or webpage changes you might want to have?

$5.$Secondly, explain the types of questions you might have $($if you ask questions$),$ and enough details so that you can do it tomorrow. I want to be open and not require any one form of research. Indeed, inspection research, from one of the final forms of observation research, in the power point, are fine. Yet, explain in the hypotheses, and be precise about what you will do$,$ in a few paragraphs.