1. Just based on the chart below, why do you think that some brands have greater market...
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Question:
1. Just based on the chart below, why do you think that some brands have greater market share than others? Explain your reasoning.
Heinz41 | Heinz32 | Heinz28 | Hunts32 | |
Unit Sold = | 182 | 1458 | 851 | 307 |
2. From the table, what do you conclude about the effectiveness of these displays? Explain your reasoning. From the table, what do you conclude about the effectiveness of these newspaper features? Explain your reasoning.
Heinz41 | Heinz32 | Heinz28 | Hunts32 | |
Times displayed | 63 | 278 | 214 | 125 |
Times displayed/bought | 24 | 215 | 158 | 57 |
Percentage | 38% | 77% | 74% | 46% |
Correlation | 0.194 | 0.168 | 0.272 | 0.239 |
Times Featured | 91 | 183 | 192 | 128 |
Times featured/bought | 14 | 151 | 107 | 28 |
Percentage | 15.38% | 82.51% | 55.73% | 21.88% |
Correlation | 0.066 | 0.161 | 0.149 | 0.076 |
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