1. List and define three functions a public relations department may perform. 2.List and define three major public relations tools. 3.List and define three tools for consumer sales promotion. 4. Define relationship selling and tell how it is different from traditional selling. 5. List the seven steps in the selling process. 6. List and define the AIDA concept. 7. What is the Unique Selling Proposition? 8. Describe the communication process. 9.List and describe three ways to leverage customer information using CRM. 10. List and define the three major types of product advertising