$1.$List three to five potential segmented markets $($psychographics$,$ behavioral, geographic, demographics, etc.$)$

$-$First$-$ or second$-$year med student

$-$First$-$generation college student

$-$Future specialists, i$.$e$.,$surgeons, oncologists, etc.

$-$Med students with previous healthcare experience, i$.$e$.,$ nurse, lab tech, etc.

$-$Related fields, i$.$e$.,$ chiropractors, physician assistants, nurse practitioners, integrative, etc.

$2.$Choose a target group from the segmented markets that you feel would make a good choice for a marketing campaign and list why.

$-$Target: Related Fields

$-$Why: This group is already aligned with the principles of Healthy MED Student

$3.$Choose one or two products that would make sense to position for your chosen segmented target group and list why.

$-$Product: Personal and Integrative Wellness Program $($Specifically designed for students and practitioners with an interest developing$/$furthering an integrative practice$)$

$-$Why: This product will be designed specifically for this target to further address the desires to design a more integrated practice for self and patients.

$3.$ Practice Case STP

Now it$$s your turn. After reviewing the following case analysis, complete the chart with the most suited options for this company's potential. Share three to five potential segment groups, one target market group and one product to position. Explain why you are choosing the target and the product position.

A packed conference room.

IALCST

The International Association of Light, Color, Sound Therapy $($IALCST$)$ is an innovative collaboration of practitioners, health professionals, researchers, educators, artists, and enthusiasts with a passion about learning and applying the latest theories, techniques and technologies regarding how these modalities can promote health, enhance learning and raise quality of living.

For the first time, this European$-$based organization is considering holding a conference in the United States. While the organization has a large group of committed attendees to their annual conference from a wide variety of healing modalities including practitioners, designers, educators, scientists and general enthusiasts, bringing the conference to the United States is a concern for the organization.

The types of healing modalities are not as commonly practiced in the United States as in Europe, so the IALCST feels this is a critical opportunity to expand their awareness and scope of modalities within the variety of practitioners, enthusiasts, designers, etc. as well as encourage more interaction globally. As a result, the Association is seeking similar individuals, groups and organizations to partner with through their U$.$S$.$ conference. This will potentially add to their membership and attendance at the conference as well as inform the conference organizers on additional sessions that would complement the current lineup of speakers.

Mission:

"Our mission is to educate, initiate, research and promote quality living through connecting broad$-$minded and integrative individuals."

Practice STP:

IALCST needs to focus in their conference preparations and advertisement campaign to ensure a successful conference attendance in the United States. Based on the description above, please share three to five potential segment groups, one target market group and one product to position.