1. List three to five potential segmented markets (psychographics, behavioral, geographic, demographics, etc.) . First- or second-year med student . First-generation college student . Future specialists, i.e., surgeons, oncologists, etc. . Med students with previous healthcare experience, i.e., nurse, lab tech, etc. . Related fields, i.e., chiropractors, physician assistants, nurse practitioners, integrative, etc. 2. Choose a target group from the segmented markets that you feel would make a good choice for a marketing campaign and list why. Target: Related Fields Why: This group is already aligned with the principles of Healthy MED Student 3. Choose one or two products that would make sense to position for your chosen segmented target group and list why. Product: Personal and Integrative Wellness Program (Specifically designed for students and practitioners with an interest developing/furthering an integrative practice) Why: This product will be designed specifically for this target to further address the desires to design a more integrated practice for self and patients