$1.$ Macy's places a half$-$page ad in The New York Times every Friday. In doing so$,$ Macy's is constantly reminding the consumer that Macy's exists. The ad exposure is regular; it doesn't have to be a perfectly predictable schedule or even all that frequent. This is an example of $\_\_\_\_\_\_\_\_\_.$

a$.$ seasonal ads

b$.$ continuous scheduling

c$.$ occasional media scheduling

d$.$ flighting or pulsing

$2.$ The philosophy underlying integrated marketing communications $($IMC$)$ includes all of the following EXCEPT:

a$.$ Keeping marketing messages distinct across the media selections

b$.$ Keeping high levels of awareness, brand loyalty, and sales

c$.$ Keeping in mind the company's overarching strategy

d$.$ Ensuring that all marketing activities send a consistent message