1 Macy's represents what factor to Nordstrom in its specific environment?

• • A) Competitor
  • B) Supplier
  • C) Customer
  • D) Special-interest group
• 2 A six-step process that encompasses strategic planning, implementation, and evaluation is called the _____________.
• • A) environmental scan
  • B) internal resource analysis
  • C) strategic management process
  • D) total quality management process
• 3 Which of the following business groups, according to the BCG matrix, has high growth and high market share?
• A) Cash cows
  • D) Question marks
  • C) Dogs
  • B) Stars
• 4 An explicit statement that tells a manager what he or she should or should not do is a ______________.
• • A) procedure
  • B) policy
  • C) rule
  • D) solution
• 5 Plans that cover less than one year are called _____________ plans
• A) strategic
  • B) directional
  • C) short-term
  • D) long-term