1. Marketers develop new products by researching and finding out which attributes are important to the consumers for that product. The Compensatory multi-attribute module tells marketers what?

2. Remember picking a country and product to go on a global exercise. Briefly describe the four key elements of that country's infrastructure that concerned your group - the marketers.

3. What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

4. we watched a Coke video where Coke started a campaign with finding, names or their bottles. Where did this begin? Who were they segmenting? Name 2 different segments. What were the results? Be specific

5. Write a value proposition for your favorite restaurant?