1. Marketers typically segment markets based on ________.

a.

the production capacity of a firm

b.

the number of competitors in the market

c.

network effects that make products convenient to use

d.

various attributes or the price of products

2. ________ requires acquiring and allocating resources.

a.

Segmentation of the market

b.

Mapping the consumption chain

c.

Analyzing a company's differentiation strategy

d.

Building the capacity to deliver unique value

3. Which of the following ways can be used by companies to influence a consumer's product selection process?

a.

Providing customers with side-by-side comparisons of their products with those of competitors

b.

Designing products to signal the user when they are no longer effective and have to be replaced

c.

Making the product easier to find and purchase

d.

Imitating the product design of a successful brand

4. How do companies pursuing customer segmentation as a differentiation strategy become successful?

a.

By allowing customers to customize their products based on their individual preferences

b.

By grouping customers based on similar needs

c.

By creating products that meet the needs of their entire customer base

d.

By designing a specific product for each customer