1. Markup dollars = $90.00. These markup dollars represent 25% of the retail price on the product. What is the product's cost?

2. What is the Markup @ Retail if the cost to make a product is 58 and it is sold at 80

3.Merchandise Cost, $12.00; Markup @ Retail, 40.0%. What is Markup @ Cost?

4. What is the Markdown on a product that is sold at $89 from an original price of $120?

5. You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during the test. You have the following information:

Initial Six Months :Price $40.00 , Unit sold: 20,000

Last Six Months: Price $ 50.00 Units sold: 18,000

A) Given these data, the best use of these data would be to: (circle your choice)

a. Calculate Market Share d. Calculate Return on Investment

b. Calculate Financial Payback e. Calculate Price Elasticity

c. Calculate Gross Margin

B) In the space below, show the formula and calculation you would use to justify your answer to "A" above. Explain what the result means.