Question: ( 1 ) Mentoring Moment: Macroenvironment vs . Microenvironment A company's environment consists of both a microenvironment and a macroenvironment forces outside of marketing that
Mentoring Moment: Macroenvironment vs
Microenvironment
A company's environment consists of both a microenvironment and a macroenvironment forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company.
Classify the following six environmental factors as an aspect of either the microenvironment or the macroenvironment. Drag and drop each card into the appropriate category and then click Submit.
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