Mentoring Moment: Macroenvironment vs$.$ Microenvironment

A company's environment consists of both a microenvironment and a macroenvironment $-$ forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company.

Classify the following six environmental factors as an aspect of either the microenvironment or the macroenvironment. Drag and drop each card into the appropriate category and then click Submit.

Bring your tech: More schools are encouraging their students to bring smartphones and tablets to class, which allows learners to find information online rather than in textbooks.

Competitors: Gerlach faces increasing competition from firms that produce ebooks only.

Economic downturn: As the economy slows, fewer families can afford to send their kids to private school, resulting in