Question: (1) name a branded example, then (2) hypothesize about how you might categorize customers by their different needs, and (3) how the company offers values/benefits
(1) name a branded example, then (2) hypothesize about how you might categorize customers by their different needs, and (3) how the company offers values/benefits to meet those needs for each categorized customers. Automobiles (B2C) (20 points) Air travel transportation (B2C) (20 points) Computer software (B2C) (20 points)
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