1. _____needs are needs we learn in response to our culture or environment. a. physiological b. innate c. acquired d. psychogenic

2. The essence of successful marketing is the image that a product has in the mind of the consumer, that is, its ____. a. quality b. value c. positioning d. attributes

3. In _____, consumers rely on price as an indicator of product quality. a. the halo effect b. transaction utility c. cognitive dissonance d. price/quality relationships

4. Ralph Lauren Corp continues to add new products to its product line under the Ralph Lauren brand name. This is known as _____. a. corporate marketing b. family branding c. positioning d. licensing

5. While consumer attitudes are relatively consistent with the behavior they reflect, _____can result in inconsistency between attitudes and behavior. a. subjective norms b. attitude-changes strategies c. internal attribution d. situational influences

6.In terms of consumer behavior, the American value of _____stimulates the acceptance of food projects, activities, and equipment perceived to maintain or increase physical fitness and lifestyle. a. freedom b. health c. progress d. material comfort