Question: 1. Netflix charges different prices in different countries. This is an example of segmentation pricing by location. T/F? 2. Money left on the table refers

1. Netflix charges different prices in different countries. This is an example of segmentation pricing by location. T/F?

2. "Money left on the table refers to

A.

Charging a price lower than a customers WTP

B.

Charging a price higher than a customers WTP but higher than the variable cost

C.

Charging a price lower than the variable cost

3. In our example, charging two prices instead of one price allows the company to reduce

A.

total profit.

B.

money left on the table.

C.

passed-up profit.

D.

all the above A, B, and C.

E.

only the the above B and C.

4.

  1. Airlines charge different ticket prices even for the same class, depending on the number of days between ticket purchase and the scheduled flight. This is an example of

    A.

    Segmentation pricing by customer type

    B.

    Segmentation pricing by location

    C.

    Segmentation pricing by quantity

    D.

    Segmentation pricing by time

5. Netflix charges different prices in different countries. This is an example of segmentation pricing by location.

True

False

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