Question: 1. Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations. a. true b. false

1. Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations.

a. true

b. false

2. The data obtained from government records and industry publications can be classified as external data

a. true

b. false

3. The response rates for mail questionnaires are much higher compared to personal interviews.

a. true

b. false

this is for my principles of marketing class

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