Question: 1. Offer is based on objectives like creating awareness, generating lead, selling product directly or cross selling existing customers T/F 2. Checkmating of competition can

1. Offer is based on objectives like creating awareness, generating lead, selling product directly or cross selling existing customers

T/F

2. Checkmating of competition can be done through trade shows and industry conference

T/F

3. In ------------------------------ Offers can be tested by dividing the mailing list and sending half the prospects offer A and other half offer B.

  1. Website designing
  2. SEO
  3. PPC
  4. Split testing

4. Which of the following is NOT a trade show objective:

A. Quantify volume of sales

B. Establishing network with foreign governments for export opportunities

C. Calculate average dollar cost for each qualified lead

D. Getting on the podium to project your product/service

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