Question: 1) Once you have identified a potential below zero customers, (without revealing their personal information, please) describe their negative behavior in general terms and the

1) Once you have identified a potential below zero customers, (without revealing their personal information, please) describe their negative behavior in general terms and the harm that they could be causing the organization. Are they posting on social media? Are they clearly lying/fabricating negative reviews, etc.? Explain.

2) Using your best judgment, do you think their negative behavior/harm is worth the risk for the organization? Why or why not?

3) What do you recommend the organization should do to offset the potential negative effect of the behavior or mitigate the circumstances?

4) Why is data mining critical for this to be an effective process of correctly valuing customers within an organization?

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