#1 options:

- primary activities, value chain analysis, support activities

#2,3:

- Human Resource Management , Operations

#4:

- Operations, inbound logistics, technological development, firm infrastructure

#5:

- Service, marketing and sales, human resource management, technological development

#5:

- Outbound logistics, inbound logistics, procurement, service

when they look at what a company does to determine what advantage the company has over its Managers are engaged in competitors. Use your understanding of value chains to select the correct terms for labels A and B in the following image. Firm infrastructure Support Activities Technological development Margin Procurement Margin Inbound logistics Outbound logistics Marketing and sales Service Primary Activities B. A slow economy can be tricky for fast-food companies. On one hand, people might downgrade from full-service restaurants to something cheaper, bringing more customers through the doors of burger and wing joints. On the other hand, regulars at those places can start looking for bargains. Hence, there are two trends hitting the industry: restaurants like Taco Bell trying to snare slightly more upmarket business from places like Chipotle, and restaurants like Wendy's and McDonald's offering up an increasing variety of low-price options on their dollar menus. One chain staying well clear of those dollar menus is Sonic, the burger chain with over 3,500 drive-in outlets across America. Along with the servers on roller skates and root beer floats on the menu, Sonic is keeping another old-fashioned touch and avoiding the industry trend for 99-cent cheeseburgers. In fact, prices at Sonic are up by an average of 3% from a year ago, rising faster than overall food inflation. The following excerpt is from the Wall Street Journal's Annie Gasparro: Identify the type of value chain activity being described by each example in the following table. Example Type of Activity Sonic's senior managers meet on a regular basis to do long-range planning for the organization. Sonic managers work with an outside vendor to test new program that allows customers to order products online and via mobile devices. Managers at Sonic meet to determine where to purchase the hot dogs sold by the company