1. Outline the 8-step market research process and write a sentence on each. (10 Marks) 2. Unethical behaviour in marketing research is accommodated in two categories which are: two categories: objectives and actions. Actions are the guidelines for researchers. Briefly explain any 5 ethical guidelines for market researchers. (10 Marks) An Industry is a group of businesses that market goods that are close substitutes for each other. Porter's Five forces is a tool used to analyse the performance of an Industry. You are tasked to use the Poters to analyse the performance of the supermarkets in the retail industry of Botswana. (20 marks) 1. How is Digital Marketing different from Traditional Marketing? Give 5 differences (10 Marks) 2. Competitor analysis is a technique utilised by marketers. Explain the importance of competitor analysis and outline the steps involved in carrying out the technique. (10 Marks) 3. Define branding and by use of examples explain its importance in marketing. (10 Marks) 4. List and explain the importance of the 8p's of the marketing mix in marketing. (10 Marks)