$1.$ Overall, how should Brad evaluate his sales team for the current year?

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$2.$ Brad decides to begin his evaluations with Salesperson $3.$ Brad notices that while his sales are by far the highest of the team, he failed to meet the firm's goals for profit. What could explain this result?

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$3.$ Brad turns his attention to Salesperson $4\text{'}$s performance next. Brad notices that her selling expense has been significantly below target for the last two years. Should she be commended on this achievement?

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$4.$ Brad needs to award the coveted "Salesperson of the Year" prize to his top salesperson. Who should receive the award?

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$5.$ Brad uses the review meetings as an opportunity for coaching and salesperson development. What feedback should be the focus of the reviews?

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