1. Pace set out five values: passion, integrity, accountability, innovation, and appreciation. What would you need to know to establish whether these were espoused values or values-in-use? Is there other values-in-use that you can identify?

2. Can you judge whether culture change at the company was apparent, revolutionary, or incremental?

3. In 2010, the leaders of Pace were certain that culture change at the company had contributed directly to radical performance improvement. Do you agree?