1/ Packaging: Please identify a specific product that you believe has innovative packaging in its area (e.g., athletic shoes, sodas or colas, womens perfumes, beer, etc) . It is easiest to view several packages at one time by going to a brick and mortar store like a supermarket, big box store (Walmart) or even a department store, depending on the product type you select. Given that many of us are minimizing our outings, you may search online just make sure you look at a variety of products in the area you choose. Provide at least one image of the packaging you believe is innovative and at least one image of a competitive product that is not as innovative.

- What makes this packaging innovative or unique compared to the packaging for other similar products? Please identify as many factors as you can including color, design, the shape of the physical package or the materials used in the packaging itself. Of course, the copy (text) and use of logos and other images were used.

- What role does this package play in the marketing and sales of the product? (read the Packaging part in your book to remember functions of packaging and write the functions of packaging in a few sentences)

- Who do you think is the target market and tell me whether or not you believe the ad you are reviewing has been successful in attracting its target market.

2/ Branding Differentiating between line and brand extensions. Find examples of a line extension strategy and a brand extension strategy. For each, provide an image that demonstrates the strategy and explain what makes it either a line or brand extension. Then indicate what you believe are the advantages and disadvantages of the strategy for the manufacturer and whether or not you think the strategy is a success or not. Please remember to provide examples for both line and brand extensions.

Ex: Frito-Lay Corp. is a, world-wide ,subsidiary of Pepsi-Cola showing several brands including, Doritos, Lays, Ruffles, Cheetos etc.

3/ The Anatomy of an Advertisement: Select one full or half page print advertisement. Insert an image of the ad into this assignment, and then answer the questions below:

- What is the objective of the ad? (i.e. What is it supposed to accomplish?) Is it an Informative Ad (to create awareness), a Persuasive Ad (to convince someone to do or believe something), or a Reminder Ad (to remind people they need the product or service)? Do you think they accomplished their goal(s)?

- What type of appeal (rational, emotional, moral) is used in the ad? Explain your reasoning

- Identify each of the following components of the ad*:

Headline

Subhead

Body Copy

Call to Action

Contact Information

Any images and how they are used

All branding elements (logo, tagline, colors, etc.)

*If one of these components is not included, market it as, not included.