Question: 1 page limit . Please include the link to the ad. Would prefer longer rather than short Creative Analysis: Second paper will require a critical
1 page limit . Please include the link to the ad. Would prefer longer rather than short
Creative Analysis: Second paper will require a critical evaluation of the creative choices in a target ad of your choice (same as or different from the first), based on what you learned about advertising design. E.g., Does the message come across clearly? Was it likeable? Does it relate to or resonate with its audience well? What was the message source? Was it appropriate and impactful? What appeals were used? Were they effective? How was the ad executed? Is it impactful? Etc. Use any of these (and more from the lectures) to support your case for why the ad has creatively achieved or failed to achieve what it purported to. Do not include any evaluation of the strategic aspects of the ad, just the creative aspects. Same as the previous one, this has to be an academic analysis of the strategy underlying the ad and not a layperson judgment on why you liked or disliked the ad. If you submit a paper that you could have written before taking the class, it is not good for the purpose of this assignment. The point is to apply what you have learned.
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