1) Partner relationship management is now considered as a core skill fundamental to the development and maintenance of strategic alliances. True/False

2) Firms directing the same strategy to the same target market constitute a strategic group. True/False

3) A marketing plan should open with a situation analysis. True/False

4) Sales forecasts, expense forecasts, and break-even analysis are usually found in the section on financial projections in the marketing plan. True/False

5) The marketing strategy section of the marketing plan spells out goals and budgets for each month or quarter so the management can review each period's results and take corrective action as needed. True/False

6) The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes. 

7) Identify and give examples of the four major categories of strategic alliances. 

8) Describe what happens in scenario analysis and explain why firms such as Royal Dutch/Shell Group use the technique.

9) Explain what happens in a SWOT analysis during the strategic planning process.

10) What questions would typically be asked during a market opportunity analysis (MOA)?

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1 Partner relationship management is now considered as a core skill fundamental to the development and maintenance of strategic alliances Answer True 2 Firms directing the same strategy to the same ta... View the full answer