1. Personalization is defined as a consumer's ability to order a custom-made product through an e-commerce website.

True/False

2. The deregulation movement has ended total monopoly protection for most utilities.

True/False

3. Amazon.com maintains a record of each customers purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

True/False

4. Which of the following statements is true regarding the nature of the business market?

a. As compared to business markets, customer relationships in consumer markets tend to last for longer duration.

b. Personal selling plays a bigger role in business markets than in consumer markets.

c. As compared to consumer markets, purchase decisions in business markets are relatively simple because of relatively less number of decision makers.

d. Distribution channels for business products are significantly longer than those for consumer products.

5. The _____ has the broadest powers of an agency to influence marketing activities.

a. Better Business Bureau (BBB)

b. Direct Marketing Association (DMA)

c. Food and Drug Administration (FDA)

d. Federal Trade Commission (FTC)