1. Pick a company (could be Egyptian based or multinational)

2. Give an overview of the chosen company?

3. Prepare a SWOT analysis for chosen company?

4. Pick 5 products from your chosen company and categorize them into the different types of demands taken throughout the course. Explain your reasoning behind each categorization?

5. According to porters generic strategies, pick the strategy that best fits with your company and explain why you chose it ?

6. Discuss the different distribution channels and choose the distribution channel your company uses, explain using examples your reasoning behind this ?

7. Prepare an appropriate segmentation, then target market for your chosen company.

8. Describe how your chosen company maximizes customer value?

9. Discuss the methods in which your chosen company measures customer satisfaction?

10. What is your companys mission statement, based on your understanding from the course material, is it a good mission statement or can it be improved?

11. Which motivational theory from the three theories covered during this course do you think best fits with your chosen company?

12. What is one challenge your company faced and how did they overcome it? Did they maximize their core competencies?