Question: 1. Pick a current trend that will greatly impact how marketing communication will evolve in the next 5 years. Justify the choice. Current

1. Pick a current trend that will greatly impact how marketing communication will evolve in the next 5 years. Justify the choice.

Current trend Conversational marketing, where people connect and converse with companies using chatbots and voice assistants. Justify and explain the choice

2. Find industry and academic sources to build an argument (include case studies etc)

- Focusing on the retail industry, that has applied chatbots or virtual assistance in their website to communicate with their customer 24 hours per day

3. Find examples of brand/s that are leaders in this trend.

- The example brand is Sephora and Myer virtual assistance

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