1. Please briefly indicate and describe the organization you will apply your answers to, such as your employer or another organization you are familiar with. 2. What is marketing? What is marketing strategy? 3. Explain why it is important for a company to have a defined mission? 4. Why is the development of a personal mission or purpose important for an individual? What is your personal mission statement? 5. Why is it important to understand the external environment in order to think strategically?