1. Please consider one day which is considered to be celebrative day/event/occasion (such as mothers day, fathers day, valentines day, doctors day, etc.).

a. Please discuss how marketers use this occasion as an opportunity to sell more products and services as if it is a festival or ceremony.

b. As a consumer, do you fall into this pit and how do you deal with this day? Please discuss in detail.

c. Please also provide examples from other countries on the occasion, how do other people around the world behave on this day? What are the similarities and differences with your culture in terms of sacred or profane consumption or how this day is sacred or profane?