Question: 1. Please describe how the retail industry is evolving? 2. SCHEELS is a large retail company in Mid-west (https://www.scheels.com/about.html). What are SCHEELSs competitive assets? Can

1. Please describe how the retail industry is evolving?

2. SCHEELS is a large retail company in Mid-west (https://www.scheels.com/about.html).

What are SCHEELSs competitive assets? Can these assets be easily transferred abroad? Why?

3. Based on your answer in Question 1, please explain the degree of pressure for SCHEELS to globalize.

4. Based on your analyses, what would be the best strategy for SCHEELS to compete against MNE?

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