Question: 1 . Please explain the retailer that you are considering, and why you would like to use it for this project. Explain at least one

1 .

Please explain the retailer that you are considering, and why you would like to use it for this project. Explain at least one way that you might possibly improve the image of the firm to better meet consumer desires.

2 .

Develop a perceptional map linked here

[

Create your own perceptual map.xls

],

to compare the brand, and other direct or indirect competitors, on a couple of dimensions. Briefly explain the perceptual map you developed.

3 .

Come up with a couple of ideas to improve the marketing of the firm and brand, based on the perceptual map.

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