1. please write full a marketing plan with introduction , overview , background of a company excutiive summary, pest analysis, swot analysis , financial statement. fully detailed market plan./

please dont take from the chegg please try to follow this gulideline

EXECUTIVE SUMMARY	1
2	INTRODUCTION
	2.0 Overview	4
	2.1 Background and History of X compnay	4
	2.2 Vision	5
	2.3 Mission	5
3	ENVIRONMENTAL ANALYSIS
	3.0 Overview	6
	3.1 PESTEL Analysis	6
	3.1.1 Political Factors	7
	3.1.2 Economic Factors	8
	3.1.3 Social Factors	11
	3.1.4 Technological Factors	15
	3.1.5 Environmental Factors	17
	3.1.6 Law Factors	20
	3.2 PORTERs 5 Forces Model Analysis	21
	3.2.1 The Threats of New Entrance	22
	3.2.2 The Threats of Substitutes Products or Services	22
	3.2.3 The Bargaining Power of Suppliers	23
	3.2.4 The Bargaining Power of Buyers	24
	3.2.5 The Intensity of Rivalry among Competitors in the Industry	25
4	SWOT ANALYSIS
	4.0 Overview	28
	4.1 Strengths	29
	4.1.1 Mature Value Chain	29
	4.1.2 Good Brand Name	30
	4.1.3 Intellectual Property Holdings	30
	4.2 Weaknesses	30
	4.2.1 Weak Financials	30
	4.2.2 Lack of Focus	31
	4.2.3 Conservative Management	31
	4.3 Opportunities	32
	4.3.1 New CEO	32
	4.3.2 Reputable Advertising and Promotion	32
	4.3.3 Industry Integration	33

	4.4 Threats	34
	4.4.1 Competitions	34
	4.4.2 Nature and Disaster	35
	4.4.3 Public Relation	36
5	MARKETING OBJECTIVE
	5.0 Introduction	37
	5.1 Type of Objectives	37
	5.2 Component to Create a Clear Objective	38
6	MARKETING STRATEGY
	6.0 Introduction	42
	6.1 Marketing Strategy	42
	6.2 Marketing Strategy Process	47
	6.3 Marketing Mix	50
	6.3.1 Product	50
	6.3.2 Price	55
	6.3.3 Place	56
	6.3.4 Promotion	57
7	MARKETING IMPLEMENTATION
	7.0 Introduction	59
	7.1 Marketing Organization	60
	7.2 Activity, Responsibilities, Budget and Timetable for Completion	61
	7.3 Monitoring Procedures	66
8	FINANCIAL SUMMARY
	8.0 Introduction	69
	8.1 Financial Performance	72
	8.2 Financial and Operational Statistics	80
9	RECOMMENDATIONS