No need to do the PowerPoint but answer questions like the PowerPoint outline please. I'm stock help.

bjective: Create a Simple Marketing Plan \& PowerPoint Presentation or a REAL small company* of your choosing and focus on a specific marketing deliverable as suggested below: ou are charged with: - Understanding the vision and mission of your chosen company. - Understanding what is currently being done in terms of the marketing and communication plan - if anything for your chosen company. - Creating a simple Marketing Plan and PowerPoint presentation that follows the structure that is provided in Project Blackboard folder. The plan/presentation can include: A vision and mission statement with goals/objectives and SWOT Analysis. An awareness plan that considers the total marketing communication mix. Any suggestions or messages in your plan should be able to be integrated, i.e., Advertising, Public Relations, Direct Marketing, Personal Selling, Social Media, etc. - Providing an electronic version of your Marketing Plan and PowerPoint, and any additional information you deem necessary in the submission box in Blackboard. - Presenting your presentation in a virtual business presentation using VoiceThread technology. You should choose a particular focus area. Given the time limits of this project, please focus on a specific area of marketing that you feel your company could implement in order to build awareness of their business. Some possible choices are: - Create a brochure for the general public that encompasses the mission/objectives/function of the company - it may include a Logo, Tag Line, etc. - Primary research to determine homeowner attitudes toward what your company is trying to do. - A marketing video that can be used to educate potential clients on your company. - A design/structure of a social media campaign that can be implemented by your - Creating a simple Marketing Plan and PowerPoint presentation that follows the structure that is provided in Project Blackboard folder. The plan/presentation can include: A vision and mission statement with goals/objectives and SWOT Analysis. An awareness plan that considers the total marketing communication mix. Any suggestions or messages in your plan should be able to be integrated, i.e., Advertising, Public Relations, Direct Marketing, Personal Selling, Social Media, etc. - Providing an electronic version of your Marketing Plan and PowerPoint, and any additional information you deem necessary in the submission box in Blackboard. - Presenting your presentation in a virtual business presentation using VoiceThread technology. You should choose a particular focus area. Given the time limits of this project, please focus on a specific area of marketing that you feel your company could implement in order to build awareness of their business. Some possible choices are: - Create a brochure for the general public that encompasses the mission/objectives/function of the company - it may include a Logo, Tag Line, etc. - Primary research to determine homeowner attitudes toward what your company is trying to do. - A marketing video that can be used to educate potential clients on your company. - A design/structure of a social media campaign that can be implemented by your company. * You cannot choose a known national brand - this should be a small company - it could be a family business, a small business you frequent, a business that you are working on starting, etc. Marketing Plan Outline for Project Table of Contents Executive Summary. Company Overview. Mission and Goals.. Situation Analysis (SWOT). The Target Market or STP Analysis (Segmentation, Targeting, Positioning. Marketing Strategy or Marketing Mix....... Budget, Scheduling \& Monitorirt? PowerPoint Presentation. Additional Information or Appendix.. The Executive Summary must only be one page long - single-spaced. It is very similar to a wellwritten one page essay containing - thesis statement, body paragraphs, conclusion - except that it is written from a business perspective. The thesis statement then becomes the restatement of the objective that was given to you by the client, and the description of how you put that objective into your own team's terms. The body paragraphs become the summarization of the steps in the Marketing Plan what you actually did in terms of completing those steps in order to meet the objective that was given. The conclusion is a summary of your results. It can also include recommendations for the client in terms of what they should do to follow-up with the ideas you have generated. You should provide a brief description of the company here including its mission, background, and competitive advantages. It is usually good to have a simple paragraph followed by some bullets that highlight accomplishments of the company. This makes it easier for a business executive to read - white space in a business report is a psychological help to your reader. Mission and Goals Here you can restate the mission as given to you by the client, and then describe your teams' goals and objectives for this project. Situation Analysis (SWOT) This is a simple Strengths-Weaknesses-Opportunities-Threats analysis of the client. This is most effectively presented in table format indicating which are internal to the company, and which are external. The Target Market or STP Analysis (Segmentation, Targeting, Positioning The Target Market or STP Analysis (Segmentation, Targeting, Positioning Here you look at the market in which the company functions, i.e. how do you think they segment the market and position themselves relative to others in their industry. Do they look at demographics, psychographics, etc. How you feel the company views their market, will play a large part in determining what your team's recommendations will be. You should include a perceptual map, where you rate your client against competitors in their market along two attributes that you would consider important when choosing to your client as a place to spend money. Marketing Strategy or Marketing Mix This is the core of your recommendations. This is where you address Product, Price, Place, and Promotion. These 4P's of the Marketing Mix can be listed as sub-categories of this section. Budget, Scheduling \& Monitoring Here you might make some simple projections as to what the increase in revenue might be if the client implements your ideas, along with a simple outline as to how you plan to implement and monitor your ideas. It is always a good idea to use graphs when trying to indicate numbers - especially percentages. Remember this is only an outline to help you start putting your ideas into a logical format for your project. It is not meant to be a "cookie-cutter" approach. You are free to come up with your own layout, as long as you include all the elements of a Marketing Plan