Question: 1 point Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like

1 point
Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly. This innovation strategy is known as a
radical invention.
product deletion.
disruptive innovation.
brand extension.
product line extension.
1 point Using an existing brand name to introduce a product

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