Question: 4 2 3 points Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market

42

3

points

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley

-

Davidson introduced perfume under the Harley

-

Davidson brand name and it failed quickly. This innovation strategy is known as a product line extension.

True

False

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