Question: 1 points Save Answer Psychographic segmentation is based on: a. The quantitative side of consumer demographic analysis. b. The qualitative sides of consumer demographic and

1 points Save Answer Psychographic segmentation is based on: a. The quantitative side of consumer demographic analysis. b. The qualitative sides of consumer demographic and geographic analysis c. Grouping people according to their psychological characteristics, values, and lifestyles. d. Individuals' residential patterns and life-cycle preferences e. The quantitative side of consumer geographic analysis.

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