5. Psychographic segmentation is based on A. the quantitative side of consumer demographic analysis B. the quantitative side of consumer geographic analysis C. individuals' residential patterns and life-cycle preferences D. grouping people according to their psychological characteristics, values, and lifestyles 6. A customer who believes that a product's cost and benefits are superior to those of the product's competitors is concerned with A. marketing B. utility C. value D. satisfaction 7. Which of the following forms the foundation of a marketing plan? A. The supply chain B. Profit goals C. Customers D. Companies 8. Which of the following is true regarding the influence that a customer's ethnicity has on marketing strategy? A. Ethnicity should not be considered in marketing campaigns. B. Ethnicity is homogenous throughout most metropolitan regions. C. Ethnicity has considerable influence on purchasing decisions. D. Ethnicity has little influence on purchasing decisions. 9. Supersavers Market, a small grocery chain, is working on its tactical plans. Which personnel are most likely to be involved in this operational planning process? A. Top management, such as the owner B. Middle management, such as merchandising, marketing, and advertising managers C. Store managers D. Supervisory management, such as shift managers and night auditors