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PRACTICE CASE STUDY: Leadership MGT $601$ DR$.$ E$.$L$.$ Sopow, $2024$

Mediascope International Inc. $($MII$)$ is a small, specialized research consultancy in Vancouver that collects basic monthly data for clients on the socio$-$economic and demographic factors in Vancouver. A wide range of clients from and strategic planning.

companies use this data is changing very rapidly because of the $8$ external environmental factors studied This data class. Because of that, more mistakes are being found in employees' research work. in this class. BII struggling to stay in business. During the pandemic business clients dropped by $30\%.$ Now post$-$pandemic, MII is facing greater competition from other consulting companies, its software programs are three are staying high. high inflation and intere are $13$ employees ing.

Inside Mi$,$ having started just three moncluding one senior manager called Toni. Toni is new to the company, heory and business analytics, but. Toni is a new MBA graduate from UCW, very bright with who have worked in the company limited leadership experience. Toni manages eight employees wh$.$ They simply look through on an average of $12$ years, many doing the same job in the same warts and tables, and prepare a mone and other sources for data, format the information into cormation. Analysis and critical thinkinty report writing up just the basic facts describing the informatione of two years experience not considered. The other four employees have an ave learn and excel in their field and are very keen to $1$ arn

Today a major new client wants more. This will mean a huge increase in revenue to the research company and a chance for expansion. The client needs a report from Toni's team that not only shows the current basic data, but also the trend over the past $10$ years, and projections for the next five years. The client also wants the report to:

Provide a deep analysis of why the data is what it is$.$

An informed and referenced analysis of negative$/$positive impacts to the client's company over the next five years, including a brief risk analysis.

Recommended actions that involve "out of the box thinking" and innovative ideas of how the research can be used to increase the client's reputation and market share.

Toni, the manager, desperately wants to give the client what they want and to prove his value to the owners of his company. But Toni also has a very uneven leadership style.

Sometimes Toni is very inclusive and tries to be very consultative with employees.

Sometimes Toni blames poor$-$performing employees on their workplace abilities and personal attitudes, not caring about any hidden causes.

Toni tends to blame outside forces such as confusing company policy and poor company communications for mistakes, but when success happens, Toni takes the credit for others great work.

When Toni started as a manager, they knew for "a fact" that older workers were not very up to date with the latest technology and would not perform well. Sure enough, in Toni's opinion they did not.