1. Psychographics is a method that segments consumers based upon their

		Activities
		Interests
		Opinions
		All of the above

2. A skill, resource, or capability that that cannot be readily copied by the competition is referred to as a(n):

		Marketing mix
		Strategic business unit
		Cash cow
		Competitive advantage

3. Which of the following factors would a firm take into consideration when doing a "vendor analysis"?

		The percentage of products (parts or materials) that are found to be defective.
		On-time delivery of parts and materials.
		The supplier's cooperation and willingness to work together with the buyer.
		All of the above.

4. Problem recognition occurs when a consumer

		evaluates her or his purchase.
		recognizes a need and evaluates for information to resolve a problem.
		is exposed to a television advertisement desired state and an actual condition.
		searches for information to resolve a problem.
		becomes aware that there is a difference between a desired state and an actual condition.

5. Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

		Instant coffee
		Soap
		Jeans
		Furniture
		Canned peaches