$1.$

Question $1$

A digital marketer can use website prompts, display ads, social ads, and referrals to do what with email marketing?

$1$ point

Clean up an email list

Send a transaction to an email list

Remove an email list

Build an email list

$2.$

Question $2$

Which of the following best describes email segmentation?

$1$ point

Dividing email lists into small groups based on criteria

Combining email lists to save money on the email marketing platform

Combining email lists for better organization

Dividing email lists into equal groups to more efficient email sends

$3.$

Question $3$

As a digital marketer, you segment your email list according to age, gender identity, and family status. What are these characteristics referred to as$?$

$1$ point

Geography

Behavior

Psychographics

Demographics

$4.$

Question $4$

You$$re writing an email and you consider what you are offering the reader. Where should this information go in your email?

$1$ point

Sign off

Body text

Conclusion

Subject line

$5.$

Question $5$

Fill in the blank: In email writing, you should always address your readers by using $\_\_\_\_\_$ language. This point of view is used for giving directions, offering advice, or providing an explanation.

$1$ point

second person

third person

first person

fourth person

$6.$

Question $6$

As a digital marketer, you would like to use software and technology to manage email processes automatically. Which practice should you implement?

$1$ point

Email marketing automation

Email marketing conversion

Email marketing spam protection

Email marketing personalization

$7.$

Question $7$

A marketer is searching for a free email marketing automation tool that offers several features. They intend to try automation first before paying for it$.$ Which of the following best suits their requirements?

$1$ point

Hootsuite

Salesforce

HubSpot

Search Console

$8.$

Question $8$

What is an example of a personalization mistake in email marketing?

$1$ point

Sending an email with a URL that is spelled incorrectly

Sending an email that reads $$Happy birthday, $[$First name$]!$

Sending an email to a younger age group instead of an older age group

Sending an email that hyperlinks to an external website with an error message

$9.$

Question $9$

What can marketers do to ensure that emails are sent to customers without any errors?

$1$ point

Create a quality control checklist

Create a quality review template

Create a quality planning document

Create a quality send script

$10.$

Question $10$

Imagine you are sending an email to announce a product launch. You write about how the product creators came up with the product idea, what motivated them to create it$,$ and the problem the product solves. This represents which tip for writing effective emails?

$1$ point

Set the tone of your email.

Craft the narrative in your email.

Determine the purpose of your email.

Add a call to action in your email.