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Question $1$

A marketer creates a media plan before running a new campaign. They include information such as target audience, media mix, and KPIs. Why is the media plan important?

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It is a performance metric with a measurable numeric value that tracks specific campaign goals.

It contains requirements, such as number of clicks, that should be met when a campaign is run.

It allows you to run a campaign without setting any performance marketing goals.

It helps you to calculate the ratio of revenue generated by the amount spent on advertising.