$1.$

Question $1$

As an e$-$commerce marketer, you gain customer loyalty by first building their trust. What can you do to build trust with your customers?

$1$ point

Share their information with relevant businesses.

Maintain a strict returns and exchanges policy.

Keep their information confidential and secure$.$

Remove them from email lists after they make a purchase.

$2.$

Question $2$

Which of the following ways to create a sense of community include customers uploading photos, writing product reviews, or being active on forums?

$1$ point

Share the brand story

Create user$-$generated content

Offer customers a subscription

Demonstrate company values

$3.$

Question $3$

As a digital marketer, you offer a spend$-$based rewards program to incentivize customers to purchase from a brand. What incentive could you use for a spend$-$based rewards program?

$1$ point

$$Same$-$day delivery when you pay the annual fee$$

$$Free shipping on all purchases over $$100$

$$Reach the gold tier if you spend above $$200$

$$Earn one point for every dollar you spend$$

$4.$

Question $4$

Beginning an email with the recipient's name and providing incentives based on shopping habits are examples of what way to make a loyalty program successful?

$1$ point

Create a community within the loyalty program

Market the program to new customers

Personalize the loyalty program experience

Make the rewards program more attainable and desirable

$5.$

Question $5$

What is the marketing term for displaying ads that contain the products or services that previous customers already viewed on your website?

$1$ point

Dynamic remarketing

Impression remarketing

Impression advertising

Dynamic advertising

$6.$

Question $6$

As a digital marketer, you aim to remove any sense of regret customers may experience after making a purchase. What follow$-$up method can help ease these negative feelings? Select all that apply.

$1$ point

Send $$Hurry$$ emails that provide a follow$-$up promotion and asks when they will make their next purchase

Send multiple emails to remind customers how successful the business is and that they should be happy with their purchase

Send $$thank you$$ emails that provide a short and friendly follow$-$up that shows your appreciation to customers

Send customer satisfaction surveys that let customers rate products using a type of scale system

$7.$

Question $7$

As a digital marketer, you create a survey to understand customer needs and interests. You have learned that instead of asking leading questions, you should ask open$-$ended questions. Which of the following is an open$-$ended question you could ask?

$1$ point

You are satisfied with our service, right?

When will you buy from us again?

How was your shopping experience with us$?$

How many people have you recommended our business to$?$

$8.$

Question $8$

What are examples of pre$-$purchase questions? Select all that apply.

$1$ point

Do you anticipate purchasing from us again in the future?

Which of our products or categories are you most interested in$?$

Who are you shopping for?

What is one thing we can improve about our website experience?

$9.$

Question $9$

What does a multi$-$channel customer service approach enable businesses to do$?$

$1$ point

Refer customers to the FAQ page before taking further action

Save money and delay response times

Assist customers on the platform of their choice

Use a single platform to deliver multiple services

$10.$

Question $10$

A marketer uses a survey to determine how satisfied customers are with their website. They also identify if customers experienced any problems along their shopping journey. What type of survey did they use?

$1$ point

Competitor analysis survey

Net Promoter Score$($NPS$)$ survey

Usability survey

Pre$-$purchase survey